Swot Analysis of Cango free essay sample

Be Bold has been observing CanGo’s operations for a couple of months, and have developed the following preliminary SWOT Analysis from these observations: Strength * Purchase an automated storage and retrieval system (ASRS) to help improve the warehouse. An automated storage and retrieval system (ASRS) is a great solution for CanGo’s inventory handling. * CanGo has experienced exponential growth in their first two years of operation. CanGo has been recognized as one of the fastest growing small business in the Hudson Valley. Constant interest in research and improving company. As we can see that CanGo is always looking for something new, they are always trying to beat their competitors, they are constantly trying to improve company, and find another way to be successful and gain profit. Weaknesses * CanGo, Inc. has no vision or mission statement. Growth opportunities are imminent and the possibility to go public requires a clear vision and mission statement in order to u nderstand their direction on the market * CanGo is lacking in management by objectives (MBO). We will write a custom essay sample on Swot Analysis of Cango or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The aim of MBO is to increase organizational performance by aligning goal and subordinate objectives throughout the organization. * CanGo is missing a strategic management plan. A strategic approach will help CanGo build teamwork by developing commitment and trust; will strengthen the leadership team by aligning their goals with those of the CEO; and will move the organization from the current status quo to an organized environment with clear goal setting for the short and long term. to develop and maintain a viable fit between their objectives, resources, and opportunities * Need for systems analysis and programmer. The marketing department must focus and apply their expertise and support in the areas of market intelligence and strategic business planning. Opportunities * Developing an in-house database that is incorporates into an automated storage and retrieval system ASRS. An automated storage and retrieval system (ASRS) is a great resolution for CanGo’s inventory usage. * Opportunities also exist in the Asia Pacific region for online sales. Company has to keep an eye on the future opportunities and possible consumers. The region could be their next step ahead to become a continental corporation. Updating the website to incorporate some of the marketing ideas found to be relevant in the recent research analysis project. Threats * CanGo needs to expand its operating capacity to continue its’ growth. If they stay the same there won’t be growth, so in order to become more profitable, beneficial, and successful company they need to increase their productivity. * Management mu st develop a strategic management plan. The purpose of the strategic marketing plan is to fit between the organization’s objectives and resources and its changing market opportunities so it is beneficial for the company. CanGo could potentially have employee retention problems. It is the responsibility of the CEO to ensure equal opportunity for all employees, adequate compensation packages, fair performance evaluation processes and career development programs for employees. * Lack of capital for necessary growth needs. Lack of money and cost of ASRS system. Company needs to have funds to change or improve warehouse. When expanding into a new market CanGo needs to understand and take into account trends that are in the industry and account for them when doing any sort of planning.

How To Write A Pitch Email That Will Get Your Guest Post Accepted

How To Write A Pitch Email That Will Get Your Guest Post Accepted Content marketers know guest blogging is important. It helps us build topical authority, reach new audiences, and increase brand exposure. However, even expert writers sometimes struggle to write strong outreach emails. This results in  guest post pitches getting rejected. Even worse, writers sometimes  fail to recognize their own missteps. This leads to frustration for over-pitched editors  and prospective writers  alike. Pitching guest posts doesn’t have to be a painful experience. It just takes practice and patience to get it right. Once you know how to pitch effectively, you can dramatically increase your success rates. The key is to take the time and care to do things right.  In this post, we’ll help you do just that while covering the following points: Generating  strong guest post ideas blog editors will want to publish. Understanding how  to  properly write and format pitch emails. Knowing which steps to take  once your pitch is accepted. By the time youve finished reading, youll know how to write a pitch email an editor will actually want to read. Download Your Guest Blogger Email  Pitching Kit We’ve put together three free downloadable resources to make writing successful pitches easier. This kit includes: An Email Pitch Template to ensure every email you send is properly structured. A Guest Blogging Target Spreadsheet to track your pitches and store blog contact information. A Guest Blogging Checklist to ensure you don’t miss a step when pitching posts to editors. Each of these pieces will help you apply the tips in this post. Pretty sweet, right? These three free resources will help you find greater guest blogging success:Start By Selecting Prospective Outlets  For Your Guest Posts Determining where you'd like to be published is the  first step. Figure this out before you do anything  else. Five Ways To Find Relevant Guest Blogging Outlets There are probably some big-name blogs you’d like to see your name on. However, if you’re not already a big-name brand, it may be tough to get their attention. This is where you need to get strategic. 1. Start with industry-leading blogs you already know.  It’s likely you’re already reading these blogs and interacting with their writers on social media. It might take time to get the attention of these outlets. However, it's good to keep them in mind, setting your long-term goals high. 2. Search Google and social media.  Use  industry-related keywords for Google and social media searches (start with Facebook and Twitter). This may help surface more blogs you can target. 3. Consider using BuzzSumo to research other blogs.  BuzzSumo is a helpful tool for finding top-performing content. Try a few searches for topics you’d like to write about. Then, see which outlets appear to get shared the most. These may be good targets to pitch. Use @BuzzSumo to research your guest blogging targets:4. Think about your partners and the products you use for professional purposes.  Are there any companies you work with? Do you (or your company) use any products or services to do your job? If so, check to see if those brands have active blogs. This can be a great way to leverage existing relationships to find guest blogging outlets. 5. Find overlap between your expertise and publications outside your industry.  Spend a little bit of time thinking of blogs and publications outside your niche that might be interested in what you write about. For example, general business publications can be a great fit for nearly any company (if you’re interested in sharing business tips). Recommended Reading:  25 Lessons From Guest Blogging For The Top Blogs In The World Next, Create A Guest Blogging Target Spreadsheet You’ll need a way to store editorial contact information and URLs for each prospective guest blogging target. That’s why we’ve included a Guest Blogging Target Template in this post. It includes the following fields: Blog / Publication Title Name Of Editor Contact Email Address / Contact Page URL Link To Editorial Guidelines Page (if available) Date Contacted Pitch Accepted / Declined Notes Here's what it looks like (it isn't fancy, but it works): Research Each Prospective Outlet Now it’s time to research each prospective target you’d like to pitch. The goal is to understand the following points: What does this blog cover? What types of content do they publish (informative, how-to, feature articles, etc.) How frequently do they publish new blog posts? How does their writing voice sound? Are they serious and professional? Fun and lighthearted? Something else completely? How long  are their posts, typically? Pro Tip: Many blogs have editorial guidelines they expect guest posts to follow. If they provide this information, it should help answer the above questions. These are often found in footer links or "Write For Us" sections. Prioritize Guest Blog Targets Based On Authority Now you have a long list of guest blog post targets. How do you prioritize which ones to target first? This can be challenging, especially if you haven’t had any guest posts previously published. One way to start is by looking at each blog’s Domain Authority. This is a metric generated by Moz (a popular SEO software platform). It measures the authority of blogs and websites based on how many backlinks they have (along with other considerations). This video from Barry Feldman helps explain why this is important: Install the Moz toolbar for Chrome. Here's what it looks like: Next, look for this DA score (the blue bar labelled DA). It measures a site's authoritativeness  on a 100-point scale. You can also use this tool to gauge your own Domain Authority. If you’ve never published a guest post, it may be best to start with blogs near or below your own level. Keep in mind that blogs with low DA scores may still be good guest blogging targets.  They may have low scores simply because they’re new (DA tends to build over time). Take a look at their site, and if they appear legitimate, give them fair consideration. If a blog or site looks like junk, however, don’t hesitate to cross them off your list. Next, list your targets in the order you’ll pitch to them. Start with blogs that offer the best mix of the following factors: Realistic Domain Authority score. This means blogs with a score comparable to your own. Strong topical alignment with what you’d like to write about. Once you have a few posts under your belt, you can start pitching more high authority outlets. Sometimes, slow and steady wins the race. How to Generate Strong Post Ideas We’ve done a lot of work, and we haven’t even started coming up with ideas. There’s a reason for that. You need to know your targets and understand their needs before you can start aligning ideas with their interests. Our 30-minute blog brainstorming process  is a great way to get lots of ideas fast (it’s technically not our own original concept, but one we’ve put our own spin on). Read this if you haven't yet. However, when it comes to pitching guest post ideas, there are some additional points to consider: Make sure your guest pitch addresses the interests of your target publication. Self-serving ideas get  trashed. Choose topics you can write about like a true authority. It’s okay if they’ll require some research on your part. Most blog posts should  require research anyway, even if you're an expert on your topic. Check to see if your targeted publication has already covered your topic. If they have, try to think of a unique angle. Approaching the  topic from a different perspective may still help add value. How To Develop An Interesting Angle Once you have an idea, you’ll need an angle. This means finding a specific, unique perspective on  your chosen topic. Let’s say you’re pitching a blog post about dog training techniques. This is a topic that has been covered countless times. Another run-of-the-mill post isn't going to cut it. In order to get your pitch accepted, you determine you’ll need an angle to make this topic feel fresh. Here are three simple techniques for refining your angle. 1. Find an aspect of your topic no one has covered yet. Do some research. Read as many existing articles on your topic you can find. Try to find a gap or perspective that hasn’t been covered yet. 2. Connect your topic to something that (at first) seems unrelated. This works best if you draw a connection between two topics that share similar audiences. For example, someone interested in dog training may also be interested in cleaning products (to sweep up dog hair and other messes). In this case, something like 8 Cleaning Products That Make Dog Training Easier may be something to consider. This is an unpolished hypothetical example, of course. However, you get the idea. 3. Tackle something timely. Identify trending topics. Then, find a perspective that’s missing. If every other post is talking about a given topic the same way, then differentiate your pitch. Pitches that are timely, relevant, and unique  are likely to appeal to an editor. Not sure if a topic is timely? Try entering related keywords into Google Trends. This  shows how popular your topic is based on actual data from Google. Are your guest post pitches getting rejected? You might just need a better angle: Recommended Reading: 150+ Blog Ideas That Will Absolutely Kill Writer's Block How to Construct a Pitch Email This is the moment we’ve been waiting for. We’re now ready to write a pitch email. Get ready to craft your masterpiece. A strong pitch email should include each of these items: Catchy subject line Unique angle Introductory hook High-level body summary Your proposed format (List, Feature, etc.) References to research In addition, your pitch email should clearly convey why your post will be interesting to readers. It should include, in detailed terms, exactly what value an editor’s audience will get from your piece. Are you formatting your guest blogging outreach emails  correctly? Find out here:Step 1: Write A Strong Subject Line Editors are busy. Give them a reason to read your email. Start with a good subject line. Don’t just write â€Å"Pitch† or â€Å"Guest Blog Submission† in the subject line field without context. Include a hypothetical headline or something to hook an editor’s interest. Strong Example: Pitch: 8 Ways To Train A New Puppy Weak Example: Guest Post For Your Consideration Step 2: Include An Introductory Hook Your opening paragraph should hook an  editor's interest right away. Here are a few different ways to do this: Establish a problem your post will solve. Pose a question your post will answer. Describe a scenario your post will discuss. Here are some theoretical examples: Example 1: Establish A Problem Puppies are lots of fun. However, training one can be a challenge. From wetting the floor to tearing up furniture, your new furry friend may leave you tearing your hair out. Example 2: Pose A Question Rawhide bones are a popular dog treat. However, how were they first invented? The history of rawhide dog bones is one filled with mystery and intrigue. Example 3: Describe A Scenario You’ve just gotten home from work. When you walk in the kitchen, you discover your new puppy has knocked over your garbage can. This is just one of many common complaints amongst new pup parents. These are just a few ideas to get you thinking. How do you get a blog editor to read your pitch? Start with a strong intro hook:Step 3: Incorporate At Least One Detailed Body Paragraph This is where you dig into the meat of your post. Include key details and references to outside research (if applicable). However, keep it clear and simple. Don’t make an editor struggle to understand what your pitch is about. Here is an example (incorporating one of the intro examples above): Puppies are lots of fun. However, training one can be a challenge. From wetting the floor to tearing up furniture, your new furry friend may leave you tearing your hair out. Fortunately, even the worst puppies can be perfect angels with the right training. In fact, top animal trainers at the University of Dog Studies suggest following these five steps  (note: underline intended to indicate link to outside research): Positive reinforcement Crate training Loose-leash walking Proper socialization Plenty of nap time This post will explain how to apply each of these tips. This will help exasperated readers train their dogs better and faster with less stress. You’ll notice this paragraph accomplishes a few key goals: It tells the editor specifically what this post will be about. It clearly conveys benefits to the reader. It supports its claims by referencing external research. Step 4: Tie It Together With A Short Conclusion The conclusion offers one more opportunity to reiterate the value of your pitch. Keep it short and sweet. Example: Please let me know if your readers would be interested in learning about these scientifically-proven puppy training tips. That’s all it takes. Step 5: Include An Appropriate Salutation And Email Signature This is simple enough. Typically, "Best Regards" (or its shorter cousin, "Best"), is appropriate. Be sure to include each of the following too: Name Job title Organization Phone number (optional) Portfolio or blog author page link (optional) Social media links (optional) Step 6: Ensure Your Email Is Properly Formatted There is nothing worse than embarrassing yourself with simple formatting mistakes. Follow these tips to make a good impression: Use a single font all the way through your email. Clearly break out paragraphs. Don’t send an editor a wall of text. Use short, clear paragraphs to make your point. Include a personalized greeting. A simple Dear Mr./Mrs./Ms. [INSERT EDITOR’S LAST NAME] works. Make sure your email signature is clearly formatted. Here's what your final pitch might look like: How To Deliver  Your Outreach Email You’re now ready to send your pitch. Sending an email may  seem simple enough. However, there are  some best practices to follow to increase your odds for success. Find The Right Contact Information For The Right Editor Browse your target blog's Contact Us page. This will help ensure you have the right email address for your pitch. Some blogs may also have a form to complete. Make sure you figure out which is the case. In some situations, a blog may have multiple editors. Each editor might have their own focus area. Do some research to see which editor covers topics most closely related to your pitch. Some blogs may even have a catch-all submission form. In this case, simply copy and paste your message where appropriate. Know When To Send Your Pitch Email The best time to send a pitch email is typically on a weekday morning. This shows you’re up and working hard early in the morning. It’s also the time editors are most likely checking their email. Avoid pitching late at night or on weekends. This is likely to annoy an editor. Don't  send an email late at night, thinking they’ll see it first thing in the morning. Nobody wants their phone to buzz because of a new email when they're trying to sleep. When Should You Follow Up After Pitching? If you don’t get a prompt response, wait at least a week to follow up. Editors get a lot of email, and it may take them time to see yours. One follow-up email is usually enough to get their attention in case they missed your first message. Anything more than that is annoying. They’re likely either too busy to accept your pitch, or they’re simply not interested. Either way, you’re better off moving on (and maybe trying your pitch somewhere else). How to Write Your Post To Match An Editor’s Style Standards Once an editor accepts your pitch, it’s time to write your post. Different blogs have different style standards and expectations. Failing to meet an editor’s expectations can result in posts being rejected or requiring heavy editing. Get it right the first time. Follow these tips: Tip 1: Ask The Editor For Their Style Guide They will probably provide this to you before you need to ask. However, if they don’t, then do ask. Be sure to check their website for contributor guidelines. Tip 2: Remember, You’re Writing For Someone Else What’s acceptable on your blog might  not be  on another. If in doubt, ask. Tip 3: Avoid Excessively Linking Back To Yourself Most blogs frown on this. It’s self-serving and may even have negative SEO implications. Instead, find other relevant blog posts to link to on your host’s blog. The editor and their readers will appreciate it. Follow these best practices before pitching your next guest blog post:What To Do After Your Post Publishes Your work isn't done once your  blog post is published. Go the extra mile with these simple steps: Post-Publish Step 1: Promote The Post On Your Own Social Channels Your host blog will likely promote your post on social media. Don’t make them do all the work though. Share it through your own channels too. Consider including it in your email newsletter as well. Post-Publish Step 2: Respond To Comments On The Host Blog Engage with readers. Respond to every comment you receive. This is a best practice for blogging in general. It’s also a good way to show appreciation for the opportunity to write on someone else’s blog. Post-Publish Step 3: Thank Your Editor A short  "thank you" email can go a long way. A short email or social media message will do. Recommended Reading: This Is The Ultimate Blog Writing Process To Create Killer Posts What To Do If Your Email Pitch Gets Rejected Rejection is part of pitching to editors. Not every guest post you pitch will be accepted (unless you’re superhuman). Use rejections as a learning experience so you can do better next time. Tip 1: Accept Constructive Feedback If an editor offers feedback, take it to heart. Listen to what they didn’t like about your pitch, and remember it for next time. It doesn’t necessarily mean your idea sucks. It just means it wasn’t the right fit for that particular blog. Tip 2: Ask Yourself What You Could Have Done Better Take a step back and honestly analyze your pitching process. Was your pitch missing key details? Was your topic misaligned with your prospective audience? Did you just straight up get the editor’s name wrong? There are an endless number of things that can go wrong when pitching. Make note of your mistakes so you won’t make them again. Tip 3: Keep Pitching Guest Posts Pitching guest posts is an art form. It takes practice to get it right. Don't let  failure today stop you from succeeding tomorrow. Don't let failure today stop you from succeeding tomorrow. Now Write  Better Guest Blog Post Pitch Emails Pitching successful guest posts isn’t easy. However, you now have the knowledge and tools to succeed. Best of luck!

Proper Use of The Colon

Proper Use of The Colon Proper Use of The Colon Proper Use of The Colon By Mark Nichol The colon is a versatile punctuation mark. Here are its three primary functions, followed by a few other uses: Definition or Expansion â€Å"But here’s the interesting thing: He hadn’t ever been there before.† Note the capitalization of the first word after the colon. All usage guides agree that in a sentence like â€Å"I want you to tell me one thing: the truth,† the first word should be lowercase because it begins a phrase, not a complete sentence. But handbooks are divided over whether to capitalize complete sentences. The Chicago Manual of Style advises doing so only when the defining or expanding passage following the colon consists of two or more sentences. Others disagree, and though I usually follow Chicago, I concur with them: It can be difficult in a passage to know when the definition or expansion ends, and the distinction between a single sentence and two or more seems trivial and inconsistent. Setting up a Quotation He makes this moral argument: â€Å"Taking whatever we need from the world to support our comfortable lives is not worthy of us as moral beings.† Note that the colon concludes an independent clause that introduces a statement; it brings the reader to a temporary halt. Writers, ignoring the grammatical distinction between this construction and a simple attribution, widely but incorrectly use colons in place of commas, as in this erroneous usage: â€Å"He voted against it, declaring: ‘The only thing this bill will stimulate is the national debt.’† In this case, or after â€Å"He said† or â€Å"She asked† or a similar term, a simple comma suffices. Introducing a List When a phrase that introduces a numbered, unnumbered, or bullet list, or a run-in list, syntactically comes to a stop, use the colon as the bumper: â€Å"The two central questions in ethical theories are as follows: 1. What is the good for which we strive or should strive, and what is the evil that we would like to or must avoid? 2. What is the proper or desired course of action, and what is the inappropriate or forbidden course of action?† But when each item in the list is an incomplete sentence that continues an introductory phrase, omit it: â€Å"For this experiment, you will need electrical wire (at least 3 feet), a pair of wire cutters, a battery, a flashlight bulb, and electrical tape.† When, in the latter example, the list is formatted with the introductory phrase and each item on its own line, â€Å"For this experiment, you will need† remains bereft of a colon, and each item ends with a period. (Notice that my explanatory introduction to each list type above is closed, with a colon.) Colons are used in several other ways to clarify relationships between words and numbers: They set off a character’s name from a line of dialogue in a script; separate titles and subtitles of books, films, and other works; distinguish between chapter and verse in reference to books of the Bible and in similar usages; and separate numerals denoting hours, minutes, and other units of time. In addition, they have specific functions in mathematics, logic, and computer programming, as well as informal roles in setting actions or sounds apart from words in email and online chats (much as parentheses are used in quotations and dialogue) and as a basic character in emoticons (arrangements of punctuation marks and other symbols to simulate a facial expression). But it is when the colon is employed in one of the three primary purposes that errors are most likely to appear and communication is most likely to be compromised. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Homograph ExamplesThe Many Forms of the Verb TO BECharles's Pen and Jesus' Name

American Environment History Essay Example | Topics and Well Written Essays - 250 words

American Environment History - Essay Example tury and even felt to date whereby some especially the preservationists led by Muir termed those supported â€Å"wise use† of natural resources for humanity’s benefits as â€Å"temple destroyers† (Fitzsimmons 13). This is evident specifically when the two sides disagreed on damming Tuolumne River in Yosemite National Park to act as a reservoir with the intention of availing water supply to San Francisco city (Fitzsimmons 13). Pinchot’s idea encompassed the then dam that was basis of argument after completion and effective management to flood Hetch Hetchy Valley and in turn avail necessary water to the city dwellers (Chapman). Hence, aligning with what he cited as â€Å"wise use† of resources not only during then but also in future whereby currently San Francisco continues to depend on this water supply. This was after Pinchot’s idea received massive congressional approval for complete construction in 1913 (Fitzsimmons 13). Consequently, this brought about Western Civilization ideals of utilizing natural resources with the intention of benefiting from them though with consideration of their sustenance despite being anti Muir’s argument. This is because Muir on his part termed natural resources as sacred thus referring Hetch Hetchy Valley as â€Å"shrine† and those of contrary opinion were holding perfect contempt against nature (Fitzsimmons 13). Chapman, Ann, E. American Conservation in the Twentieth Century. National Park Service. n.d. Web. 27Th October 2013.

ALL ART A PRODUCT OF ITS TIME CULTURE'S VALUES FOUND EMBEDDED IN ART Essay

ALL ART A PRODUCT OF ITS TIME CULTURE'S VALUES FOUND EMBEDDED IN ART - Essay Example In fact, all forms of art may be viewed as products of their time and manifestations of the values of the culture to which they belong. With that said, it is only logical to conclude that the dominant mood of a period can actually be seen in any human production and an art form may be analyzed to reveal the historically defining values of a culture. Defined as "the practice of applying color to a surface" such as canvas, paper, wood, lacquer, glass, or concrete, painting is one art form worthy of analysis. The term "painting" when used in an artistic sense means the use of the craft along with composition, drawing, and other aesthetic factors so as to showcase the "expressive and conceptual intention of the practitioner." (Painting) Throughout history, painting is used as a way to represent, document, and express all the various intentions and subjects that are as many as the practitioners of the activity itself. Because of this, paintings can be representational and naturalistic as in a landscape or still life painting; abstract; photographic; loaded with symbolism, narrative content, emotion; or political in nature. (Painting) Spiritual concepts and motifs actually dominated in the history of painting--from mythological figures on pottery to biblical scenes on the interior walls and ceiling of The Sistine Chapel, as well as vivid depictions of human beings as spiritual subjects. (Painting) Oil painting, the process of painting with pigments bounded by a medium of drying oil, such as linseed oil in early modern Europe, is considered by many as a distinct painting genre "with rich and complex traditions in style and subject matter." (Painting) In fact, oil paintings throughout history can be considered as outstanding visual documentations of history, culture and lifestyle of people. And with time, as new techniques and styles have emerged, oil paintings have become more versatile and enriched, and the

Abortion :: essays research papers

Abortion The loss of a fetus before it is able to live outside the womb is called abortion. When abortion occurs spontaneously, it is often called a miscarriage. Abortion can also be intentionally caused, or induced. Induced abortion is regarded as a moral issue in some cultures. In others it is seen as an acceptable way to end unplanned pregnancy. Abortion is a relatively simple and safe procedure when done by trained medical workers during the first three months (first trimester) of pregnancy. Abortion is less safe when performed after the 13th week of pregnancy. Before the right of a woman to obtain an abortion was affirmed by the United States Supreme Court in the 1973 ruling on Roe vs. Wade, many abortions were performed illegally and in unskilled ways. This caused the deaths of many women from infection and bleeding. It also caused much sterility, or the permanent inability to have a child. The usual surgical technique of abortion during the first trimester is to insert a metal or plastic tubeinto the uterus through its opening, the cervix. A spoonlike instrument at the end of the tube is used to gently scrape the walls of the uterus. A suction machine at the other end of the tube removes the contents from the uterus. This procedure is called vacuum aspiration and is done primarily in a medical clinic or doctor's office using a local anesthetic for the cervix. During the second trimester, abortions are usually done by means of dilation and evacuation. This procedure uses forceps, curette, and vacuum aspiration. Although rarely sought, third-trimester abortions may be performed when the fetus has severe genetic defects or because continuing the pregnancy would be a threat to the woman's health. A controversy began in 1988 over a drug, developed in France, called RU 486, which, when taken during the first 7 weeks of pregnancy, causes the embryo to become detached from the uterus. The drug was reported to be safer and less expensive than surgical abortion. Antiabortion groups in France succeeded in temporarily halting the sale of the drug, although the government later ordered it to be made available. The use of RU 486 was supported by family- planning agencies in the United States, France, and elsewhere and by the World Health Organization and the World Congress of Gynecology and Obstetrics. The long-term effects of RU 486 on women's health were unknown. Abortion as a way to end unplanned pregnancy is practiced in many countries. In Europe by 1992 only Ireland had a complete ban on abortion. In the United States the legality

BTEC Business Essay

Shell is a multinational oil and gas company with around 87.000 employees in more than 70 countries. It is one of the world’s most valuable companies. Shell was started by Marcus Samuel back in 1833, he was a shopkeeper in London. In 1907 they merged with The Royal Dutch Petroleum Company. 1.1.1&1.1.2 Having a lot of offices/petrol stations all around the world makes them a global business and it’s a private business because it’s not owned by the government. Their goal is to make more money than they spend, so Shell is a profit business. Shell is in all three sectors because they dig oil (Primary Sector, they produce the oil (Secondary Sector, and lastly they sell it as well at their petrol stations. Their products are mostly oil and gas but they also have services for example, you can fill your tires with air, you can use their hoover or make use of their carwash. 1.1.3 Shell is a PLC so the liability for debts is on the company. To be considered a PLC you’re business is probably formed and owned by shareholders. Other shareholders can buy their stock quite easily. They have a lot of shareholders. As a shareholder of Shell you aren’t responsible for the debts, may the company go bankrupt. Unicef Unicef which stands for United Nations International Children’s Emergency is a massive organisation that tries to help children all over the world, not only to have an education but to protect child’s right in overall. 1.2.1&1.2.2 Unicef has offices all over the world, it’s a global organisation. Almost every country has an office from Unicef. The Government helps for two third of the organisation’s funds and the other part is from the millions of people that supports Unicef which makes it for the bigger part a public organisation. It’s a non-profit organisation, because they don’t want to make a lot of money for themselves but to raise money to help the children  who for example can’t go to school because they don’t have the money for it or even because they don’t have schools at that place. Unicef is subjected in the tertiary sector because they serve services to help the children. 1.2.3 It’s a Charity Partnership, as a charity you have to register and must produce annual accounts that are available to be viewed. P2 Stakeholders of Shell 2.1&2.2 A stakeholder is anyone that has an interest or is affected by a corporation. 1.Customers: The customers are the one who buy or uses the products and services of Shell. – They want shell to have the best oil, gas and services so that what they pay for those things are worth their money. -Shell wants the customer to keep coming back to them, because without the customers Shell wouldn’t earn any money. 2.Employees: The employees are the one who works for Shell. – They want to have the security of being employed, getting paid and also the opportunity for promotions. – Shell wants the Employees to do their best because they are kind of representing Shell. For example, if they are rude to customers then the customers may not come back to Shell because of that. 3.The shareholders: The shareholders are the one who owns a part of Shell. – The shareholders want to see their share of profit to increase. – Shell wants them to increase the money. 4.Trade Unions: Trade Unions represent the interest of groups of employees. – With the trade unions employees want to accomplish their interest like get higher wages. – Shell wants to find out the interest of groups of the employees so they can improve it and keep their employees happy. 5.Local And National Communities: Local and National Communities are the ones who represent Shell. – Shell has pipelines in Nigeria which can be very dangerous and cause local pollution, therefore community leaders represent important interest groups. – Shell wants them to represent Shell positively. 6.Suppliers: Suppliers are people who provides Shell’s products. (For example the things they sell at they’re petrol stations, not the oil/gas as they produce that themselves.) – They want to feel valued by Shell and they want steady orders and to be paid at their worth. – Shell wants the suppliers to deliver the right orders and that the products are in best condition. 2.3&2.4 Stakeholders of Unicef 1.Staff members: Staff members ensures that everything is going smoothly, both in offices and on field. – They want to see the results while being in field, for example, to see the kids go to the school they have built. – Unicef wants the staff members to do their best and see the best results. 2.Goodwill Ambassadors and Advocates: Goodwill Ambassadors and Advocates are celebrities that funds Unicef. – They want to use their fame positively and help as many kids as they can with their money. – Unicef gets more known because of those celebrities. With their help people acknowledge their campaign. Plus, they are good volunteers with enough money. 3.Young Leaders: Young Leaders are young adults or teens that are helping out with the campaign as well. – Young leaders wants to help out children or teens that are maybe just a few years older than them, sometimes because they feel bad for those children. They have it better so they want to help out. – Having young leaders in the team is a positive outcome because this motivates others from the same age to do something to help children out, too. 4.Teachers: Volunteers that want to teach children in for example Africa. -Teachers wants to volunteer so they feel good about themselves helping the children to get better education or just an education at all. They want to be send off in a secure place, though. And not in, for example, a war zone. – Unicef needs Teachers because otherwise building schools are no help at all if there’s no one to teach those children something. 5.Suppliers: Those are the ones who supplies the school books etc. – They want to feel valued by Unicef and wants clear orders from them. – Unicef wants the suppliers to deliver the orders to be in good quality and to be delivered on time. 6.People who gives their contribution to the collectors:  They give money to the collectors to help out. – For example, they want to think they helped out building that school in Africa. – Unicef need those people to help out to get more money so they can help out more. P3 Organisational Chart of Shell 5.1 Shell is organized by function, geographical areas, product groups and type of customers. Shell’s functions are divided in three groupings: Upstream, Downstream and Projects & Technology. Upstream manages the manufacturing and search crude oil and natural gas. Downstream also manages the manufacturing and are responsible for the marketing department. Projects & Technology does the research and projects for new products. Shell is, as mentioned before, a global company, having offices all over the world. The Upstream only is already divided in Upstream Americas (for Americas), Upstream International (for Europe, Asia/Middle East/Russia, Oceania and Africa. This is because it can function better and they can focus within that country/continent. They can focus on the culture and interest within that country/continent. They are also organized by products as you can see above. They are divided by gas, fuels and lubricants and chemical products. This way each group can specialize in their own product and make it better. Shell has a lot of customers, like the one who drives daily to and from their work or a big airplane company or the F1 team. They use different products or amount of products, so Shell organized it this way that the airplane company gets a different price than a normal man who drives daily to and from their work. 5.2 My Royal Dutch Shell would look at the amount of profit they made the year before. How much oil and gas they posses and there is on earth. We’ll look at how much we sell our products and how much our variable costs are and if we can make our variable costs less and our prices higher. Would we lose customers if we do that or not? We will do an internal researches for how much oil there still is on earth. With this information we can go further with our strategic plan. If the oil is decreasing for example, we will look  for alternative solution. Shell will look for what’s going on in each country. For example, everyone is really busy with being environmentally conscious, so we’ll think of a way other than greenpeace to show that we are not too bad for the environment. We will look at how the economy is growing or deflating. If it’s growing we can make the price higher, and if it’s deflating we don’t necessarily need to put the prices lower as Shell’s product is something that everyone constantly need. (Oil) Looking at what the concurrent position, at how they are doing is also something to consider. Organisational Chart of Unicef 5.3 Unicef is divided by directors. They have the executive Director who is in charge of the whole organisation. And other directors that are in charge of for example the Human Resources or the supplies. So Unicef is organized by function. Unicef has different regional directors. For example, there’s the Dutch Unicef Director, or the UK Unicef Director. . Working a lot on field (different countries) it’s easier to have regional offices. This makes Unicef function better as Unicef represent itself in 190 countries, each country with different values. So each country director/manager can focus on how to reach the people Unicef is also organized by geographical areas. Unicef focuses on different type of ‘products’ which are actually the different services. Although all is about children, the subjects are different. They have child survival and development, Basic education and gender equality, Children and HIV/AIDS and Child protection. They divided those subjects so they can specialise more and give the help that the child needs better. They also sell small things, kind of reminds me of souvenirs, the profit they make from these goes to the campaign funds. 5.4 Unicef will look at how they’ve succeeded at their projects so far, how many donations they get each year, how many members/volunteer they’ve got and what their next step needs to be depends on what is going on with the people around the countries they help or even which country they’ll need to help next. Once they have all those information, they’ll look at how they can  get more projects. To get more projects done, they’ll do more research so that they can give people more and more information and can attract more people to help them out. Unicef should show on the media what they’ve achieve so far and that the money people donate are really helping out. This way we’ll get more donation, so more profit to finish projects. P4 Fulfilling The Purpose of Shell 6.1 Shell’s purpose is to make as much profit as they can. Being organized by function they can put people who are specialised by those functions and make their product even better. The geographical structure helps to get to know what they need to do to get the attention of each country. Because each country has different laws, values and culture they can do their research way better if each group specialised in one specific country. Shell can make their advertisement focused on each country. Focusing on the different customers they can make special offers for different customers. Making these offers they can make sure that the customer will come back to them and can cause word to word advertisement. Splitting up different products types helps customers to know where to find what when they come to buy products from shell. Having different products means they need to make sure everything is from the same quality, the best quality. So by dividing their products and putting people who specialised on those product they know they have the best quality. Which will make customer come back to them. To be structured good, Shell uses the chain of command. It helps shell to make sure that they get the tasks that you need to do and that it doesn’t go to a different department. Fulfilling The Purpose of Unicef 6.2 Unicef’s purpose is to help as much children in need as they can. Being geographical organized helps them to fulfil their purpose because this way they can focus on what each country needs. For example, one country needs more school instead of help with HIV/AIDS. Focusing on different product type helps as well. This way, people knows exactly for what they are donating. Same as Shell, Unicef uses the chain of command so that people get the right tasks. Using Goodwill Ambassador helps them achieve their purposes, too. For example, having Selena Gomez as an ambassador is great help for them in the media. She’s really big in the entertainment industries and is a role model for a lot of teens and young adults all over the world. She indirectly advertises Unicef when she tweets or talks about how she’s an ambassador. Having different directors for each function helps as well as they can specialise on what they are doing in that sector. They can give the people ‘underneath’ them better instructions.