Wednesday, May 20, 2020
The media has been a part of the daily life of the American people for the longest time, because of this fact, the media influences the decisions and views of how people should live. One big part of the media that tends to start to develop a sense of how the day-to-day American should live is Disney. Since kids are the main source of DisneyÃ¢â¬â¢s billion dollar industry children have become an important dimension of the social theory (Giroux 1999: 65). Ã¢â¬Å"Within this context, television emerges as a consumer-oriented medium that reflects advertisersÃ¢â¬â¢ desire to reach a young, upscale, and primarily White audienceÃ¢â¬ (Goodale1999; Henderson and Baldasty 2003: 100). As a result other races and ethnic groups other than white Americans are often putÃ¢â¬ ¦show more contentÃ¢â¬ ¦There is no concrete evidence to prove whites are most favorable however, because whites have been the major source of advertisements it almost proves the statement true. Nonetheless, their only reason is whites are more stable and are more likely to offer the media with more money power than any other group of people in the U.S. Ã¢â¬Å"When people of color appeared in ads, they often had peripheral roles, appearing in non-speaking Ã¢â¬Å"backgroundÃ¢â¬ rolesÃ¢â¬ (Henderson and Baldasty 2003:102). Most white characters held the speaking roles in the commercial as the African-Americans characters were the ones in the restaurant in the background (Henderson and Baldasty 2003: 102). In the Henderson and Baldasty article it states that the ads that whites and people of color relates back to the cost or view of the product being advertised. People of color who are in the primary roles of an advertisement are often related back to products that are less expensive like fast food advertisement. Whites in the other hand with primary roles tend are most likely advertising products most associated with most upscale products like cooking at home or expensive cars (Henderson and Baldasty 2003). The media similarly tends to stereotype the people of color in ads such as athletic shoes commercial that relates to basketball which consist mostly of colored men. The Henderson and BaldastyShow MoreRelatedMedia Influence On American Culture1563 Words Ã |Ã 7 Pagesdoubt that the media has a h uge role in American culture. The media is prevalent on every medium, from newspapers, to television, the Internet, and mobile applications. However, the controversial argument of whether American culture is more influenced or more informed by the media still stands. Ã¢â¬Å"American cultureÃ¢â¬ is what I consider to be the social norms, fashion, topics of discussion, current events, and mindsets that are popular within the general American population. The Ã¢â¬Å"mediaÃ¢â¬ to me refers toRead MoreMedia Influences On American Culture1723 Words Ã |Ã 7 PagesMedia Influenced in American Culture Back in the 1920s people had receive news and entertainment through the radio, which then in turn out-shined newspapers and magazines. Now dayÃ¢â¬â¢s social media sites have become the most popular form to get the news and information. The biggest tool in the media that generates revenue by the millions every day, is advertising. The media has its way of showing us constructive information when it comes to news channels, travel and other educational shows. Kids benefitRead MoreMass Media Influence On American Culture878 Words Ã |Ã 4 PagesMajor developments in the evolution of Mass Media The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the InternetRead MoreMedia s Influence On American Culture1256 Words Ã |Ã 6 PagesMedia includes broadcasting mediums such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. The Business Dictionary defines media as, Ã¢â¬Å"communication channels through which news, entertainment, education, data, or promotional messages are disseminatedÃ¢â¬ (Ã¢â¬Å"Media.Ã¢â¬ ). With the right instruments, media has had a very sizable impact on American society and culture. Media has grown immensely popular and has remar kably gained influence that itÃ¢â¬â¢s altered the way weRead More American Media Influence on Global Culture Essay2282 Words Ã |Ã 10 PagesAmerican Media Influence on Global Culture Pop culture is a term coined by sociologists to define American media influence today. Society is bombarded with themes that define pop culture: progress, material gain, individual freedom and wealth. Media, in particular television commercials, movies, newspapers and radio stations, encourages Americans how to think, what to buy and where to live. According to a study done by graduate students at Harvard, as technology expands and media corporationsRead MoreThe Media s Influence On American Culture By The Dominate Ideology Of White Middle Class Males875 Words Ã |Ã 4 Pagesin American culture by the dominate ideology of white middle class males. Hegemonic ideology is promoted by online media outlets with femininity communicated as a way to serve the sexual desire of men (pp. 449). The pressure on women to look and behave certain ways is deeply imbedded in our everyday life. I will use two online media stories; the PBS online video, Merchants of Cool, and Yahoo Style as th e basis of this essay. The PBS video, Merchants of Cool is about the merchant and media outletsRead MoreEssay on The Media Effects American Culture1249 Words Ã |Ã 5 PagesThe media is the means of communication, as radio and television, newspapers, and magazines that reach or influence people widely. The growth of the media has spread vastly over the years. The media is also known as a Ã¢â¬Å"channel of mass communication.Ã¢â¬ Ã¢â¬Å"Mass Media incorporates all those mediums through which information is distributed to the masses. These include advertisements, magazines, newspapers, radio, television, and the InternetÃ¢â¬ (Sebastian). The media introduces many new things to the publicRead MoreInfuence of Entertainment Essay961 Words Ã |Ã 4 PagesInfluence of Entertainment Media Latishia Weldon HUM/186 March 4, 2013 Brandale Mills Influence of Entertainment Media AmericaÃ¢â¬â¢s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. The valuesRead MoreInfluence of Entertainment Media969 Words Ã |Ã 4 PagesInfluence of Entertainment Media Latishia Weldon HUM/186 March 4, 2013 Brandale Mills Influence of Entertainment Media AmericaÃ¢â¬â¢s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. The valuesRead MoreMass Media Essay720 Words Ã |Ã 3 Pages Mass Media: Development and Literacy Assignment Emily Lewis Horne University of Phoenix HUM 186 October 30, 2017 The Major Developments of the Mass Media In the textbook, Media and Culture: Mass Communication in a Digital Age, written by Richard Campbell, it talks about wat mass media is and the mass media developments. It said, Ã¢â¬Å"The mass media are the cultural industriesÃ¢â¬âthe channels of communicationÃ¢â¬âthat produce and distribute songs, novels, TV shows, news- papers, movies, video games
Wednesday, May 6, 2020
When The King Took Flight There are many events that happened in history that makes the world how it is today. Many people donÃ¢â¬â¢t realize that society has changed dramatically from the 17th century to now. In those days they dealt with a different type of government system, (monarchy) in which the king is in control of the government. Some kings are great in which they run their country well and have the respect of those around them and beneath them in society, and you also have those who donÃ¢â¬â¢t have the respect or the authority to the people. Everyone has their own morals, and what they believe is right and who is to say that Louis XVI was wrong for attempting to flee France. Sometimes people are put into situations where theyÃ¢â¬ ¦show more contentÃ¢â¬ ¦Everything seemed as if it would work with Maria Antoinette doing the planning by making sure every contact was in place at each stop and her close friend Ferdens helping out, but Louis worst characteristic kept coming into play, his indec isiveness. I believe Louis is to blame for the nature of the Revolution in the sense of his indecisiveness people drew themselves away from him and his reputation began to diminish by that. I donÃ¢â¬â¢t think it was the revolutionaryÃ¢â¬â¢s intent to overthrow the monarchy, but when public opinion began to grow that Louis isnÃ¢â¬â¢t fit to be king the idea spread. When the king did turn up missing I think itÃ¢â¬â¢s fair to say that it was the first time in which the 3rd estate showed feelings publicly how they resented a king and aristocrats. I think that originally revolutionaries planned on keeping a monarchy intact but they wanted equal rights and to limit the kings some. It wasnÃ¢â¬â¢t until he and the queen fled where they idea of getting rid of a monarchy altogether came into play. After reading this book I understand a lot more about the French Revolution. Most of the problems that occurred dealt with the idea of change. Some people like things the way they a re, some are afraid of change, and others would like to see something new. Louis XVI wanted things the way they were and be treated as a king is supposed to be treated, andShow MoreRelatedWhen The King Took Flight Essay1259 Words Ã |Ã 6 PagesÃ¯ » ¿Sunny Duong HIST 426 10/17/12 When the King Took Flight In June 1791, King Louis XVI and his family snuck out of Paris during the night, hoping to escape from the French Revolution and its violence. He planned to escape the country and return with foreign assistance to reclaim control of France, but the people of Varennes stopped and detained him until authorities arrived and sent him back to Paris. LouisÃ¢â¬â¢ attempted escape, in addition to the letter he left behind denouncing the Revolution, Ã¢â¬Å"profoundlyRead MoreAnalysis Of Timothy Tackett s When The King Took Flight Essay960 Words Ã |Ã 4 PagesIn Timothy TackettÃ¢â¬â¢s When the King Took Flight, itÃ¢â¬â¢s explained how Louis XVIÃ¢â¬â¢s flight to Varennes resulted in escalating events to happen in the French Revolution that changed and shaped the history of France. In his flight to escape the revolution and upon his capture, he unintentionally created a domino effect that rippled throughout France with consequences that were far from his original plans when attempting to escape the country. This essay will explain how the flight to Varennes radicalizedRead MoreThe Death Of Louis Xvi And Marie Antoinette1374 Words Ã |Ã 6 PagesIn June of 1791, the French revolution witnessed one of its most dramatic events. King Louis XVI and Marie-Antoinette, the Austrian born queen, escaped there parisian palace, the Tuileries. They fled Paris on the night of June 20th, dressed in rather inadequate disguises heading towards FranceÃ¢â¬â¢s eastern border. Prior to the escape, Louis had entailed a telling declaration in which he essentially renounced the constitutional monarchy, contradictory to previously expressing his support. However planRead MoreToward the Terror1257 Words Ã |Ã 6 Pagesthe Terror. While some insist that the RevolutionÃ¢â¬â¢s culmination at this point was inevitable, others assert that key events between 1789 and 1793 set the Revolution on this particular trajectory. Siding with the latter, I argue that King Louis XVIÃ¢â¬â¢s attemp ted flight in 1791 was an incredibly significant turning point in the Revolution, as its social and political consequences played a vital role in placing the Revolution on the path toward the Terror. While it is impossible to definitively say thatRead MoreWhat Caused The French Revolution?1544 Words Ã |Ã 7 Pagescaused the French Revolution to radicalize? Historians such as Timothy Tackett and David A. Bell explore that question implicitly in When the King Took Flight and The First Total War respectively. Although they are two profoundly different books, both point to fear as a causal force in the radicalization of the Revolution. However, Tackett suggests that the flight of the King created fears of counterrevolutionary conspiracies and suspicion as a result of FranceÃ¢â¬â¢s regime changes and polarization and thusRead MoreThe Consequences of the French Revolution in Timothy Tacketts Book, When the King Took Fligh937 Words Ã |Ã 4 PagesTimothy TackettÃ¢â¬â¢s book When the King Took Flight focuses on arguably the most consequential event in the French Revolution. King Louis XVI and his familyÃ¢â¬â¢s attempt to escape France would influence an atmosphere of violence that would only continue to worsen. King Louis XVI regretted signing and accepting the Civil Constitution of the Clergy earlier in July 1790. Deciding to flee the country he assumed that through foreign intervention or negotiating he could change parts of the constitution heRead MoreSouthwest Culture1113 Words Ã |Ã 5 Pagescompany spirit.Ã¢â¬ Southwest Airlines was born in 1971, to Herb Kelleher and Rollin King. And this baby has yet to stop growing. Kelleher and King wanted to provide low cost, safe, and frequent airline service to the Dallas, Houston, and San Antonio area. Now they provide these same services to more than 100 destinations worldwide. Its success is built on a signature style of low costs, low fares, frequent flights and a quick expansion into new cities and countries. During SouthwestÃ¢â¬â¢sÃ¢â¬â¢ first yearRead MoreThe Death Of The Red Death By Edgar Allan Poe1633 Words Ã |Ã 7 PagesRed Death sweeping throughout his kingdom killing all it comes into contact with. Prospero s fight or flight reaction, a built in mechanism inside all humans and his reaction to fear of his own death ultimately lead to his downfall and instead of keeping him alive prove unable to beat the elutable and all mighty red death. Picture a scenario where you are put to the test to see your own flight or fight reaction, you and a few friends are on the train chatting about everyoneÃ¢â¬â¢s most embarrassing momentsRead MoreImpact Of Nationalism On European Populations925 Words Ã |Ã 4 Pageshighly intriguing work titled When the King Took Flight. This work sought to explore the events surrounding one of the most influential occurrences during the French Revolution. In 1789, a period of economic, social, and political upheaval settled across the breadth of France as the French Revolution began. The authority of the monarchy was limited, and it appeared, for a short time at least, that France might have embraced a constitutional monarchy. However, the French King Louis XVI began to fear forRead MoreThe Causes And Effects Of Europe945 Words Ã |Ã 4 Pageseconomic paradigms of the nation where the revolution took place. To put it bluntly, a European nation that experienced any form of a revolution, regardless of time period and location, was forever altered from what it had been prior to the revolutionary event. Case and point, take the case of 18th century revolutionary France. The French Revolution, without question, was a truly violent affair which eventually culminated in the beheading of the French King Louis XVI and his wife Queen Marie Antoinette
What is the PDA Psychometric Test? PDA is a psychometric test that through a simple, precise and scientific method allows us to discover and analyze peopleÃ¢â¬â¢s behavioral profiles. It also allows us to evaluate the behavioral requirements of a job and generate detailed compatibilities that apply to the different Human Resources processes. The PDA test does not qualify behavioral profiles as Ã¢â¬Å"good or badÃ¢â¬ ; it describes the evaluated individualÃ¢â¬â¢s behavioral characteristics. In the case of generating a study of compatibilities between a person and a job description, it simply describes and provides details on the strengths and weaknesses. Back to Menu Who uses the PDA test? This psychometric evaluation can be beneficial to: * People: in order to understand their strengths and weaknesses to get a better job, to become better at their current job, to improve their relationship with colleagues, superiors and or/collaborators. * Entities: to identify, develop and/or retain talent. This tool is utilized by most of the leading companies ranked on Great Place to Work. * HR consulting entities: Incorporate a new product into your portfolio, add value to your services, and generate consulting projects based on the psychometric behavioral test. essay writing service forum Back to Menu What information does the PDA provide? Through the PDA psychometric test ou can quickly go online to obtain: * A personÃ¢â¬â¢s behavioral profile description, detailing (press here to see an example): o Leadership style o Decision-making style o How to lead this person to success o Persuasive skills o Analytical skills o Sales skills o Motivation level o Main skills and strengths o Areas of improvement * Individual and / or group compatibility between one or more individuals and a job. Individual and or group compatibility between one or more individuals and your companyÃ¢â¬â¢s competences. Back to Menu How does the PDA Report contribute to the professional growth and development of an individual? The complete PDA report will help you to know yourself better and to identify what are your main strengths and weaknesses. At the same time, itÃ¢â¬â¢ll allow you to objectively identify the skills you need to maximize your potential. If you are currently interviewing or l ooking for a better job, the complete PDA report will help you toÃ¢â¬ ¦ Ã¢â¬ ¢ Research strategically Interview successfully Ã¢â¬ ¢ Emphasize skills and strengths Ã¢â¬ ¢ Feel confident Ã¢â¬ ¢ Find a job that matches your Ã¢â¬Å"naturalÃ¢â¬ characteristics Ã¢â¬ ¢ Ã¢â¬ ¦other benefits Ã¢â¬Å"From all the possible knowledge, the wiser and more useful is to know yourselfÃ¢â¬ William Shakespeare. If you are currently working, the complete PDA report will help you toÃ¢â¬ ¦: Ã¢â¬ ¢ Understand and improve your leadership skills Ã¢â¬ ¢ Effectively develop your skills and strengths Ã¢â¬ ¢ Improve your relationship with your colleagues Ã¢â¬ ¢ Plan self-improvement Ã¢â¬ ¢ Understand difficulties with team members Ã¢â¬ ¢ among many other benefits The key to negotiate with others effectively is to manage you first. The better you know yourself, the better you can relate to others, from a confident, secure and strong positionÃ¢â¬ Hendrie Weisinger. Back to Menu Does the P DA have theoretical support? The PDA test is a powerful tool with more than 50 years of studies based on different theories and statistics. It is certified for its application in Latin America. The PDA test is based on a model with 5 pillars that measure the following dimensions and their intensities: Ã¢â¬ ¢ Results oriented Ã¢â¬ ¢ People and negotiation oriented Details oriented Ã¢â¬ ¢ Conformity to Rules Ã¢â¬ ¢ Autocontrole emocional The PDA test is based on the following theories: 1) William Moulton MarstonÃ¢â¬â¢s personality structure 2) Self consistency theory 3) Perception Theory 4) Semantic Study Back to Menu Similarities and differences with DiSC Many evaluation tools are based on the concepts of Emotions of Normal People developed by Marston. These tools were created with emphasis on the advantages and benefits that such methods contributed to the military and working environment. The first generated tools were called Ã¢â¬Å"pureÃ¢â¬ (PDA). From its first applications the tool manifested its enormous contribution due to the quantity and quality of information. However, the process was extremely slow and complex. It would take 2 hours from the moment the individual finished the evaluation until the analyst was able to produce the results. In the late 60Ã¢â¬â¢s, Dr John Greier, from University of Minnesota, modified MarstonÃ¢â¬â¢s model with the intention to simplify the process and that was the beginning of what we know today as DISC- Which is nothing more than a simplification of MarstonÃ¢â¬â¢s model. GreierÃ¢â¬â¢s simplified version changed the original questionnaire and even though the process took less time to interpret the result, much of the valuable information was lost. Some of the key information missing from GreierÃ¢â¬â¢s model is: Ã¢â¬ ¢ Intensity Axis: Measures the intensity of each behavioral tendency. Ã¢â¬ ¢ Profile intensity: Measures how Ã¢â¬Å"faithfulÃ¢â¬ the evaluated person is to his or her behavior. It assesses the flexibility/rigidity level of the person evaluated. Ã¢â¬ ¢ Energy level: Measures the level of energy available. Provides better understanding of the motivation and stress level. Consistency indicator:Measures the informationÃ¢â¬â¢s consistency and quality level. Ã¢â¬ ¢ Self control Axis: the 5th axis measures the individualÃ¢â¬â¢s capacity to control impulses and emotions, related to Ã¢â¬Å"Emotional IntelligenceÃ¢â¬ . Already in the 90Ã¢â¬â¢s, with the possibility of every Human Resources employee having their own computer, inter net connection, and the possibility to systemize the process of loading the forms and automatically issuing graphs and reports, resurfaced the many benefits that the Ã¢â¬Å"pureÃ¢â¬ tools offered to companies over the simplifications provided by the DiSC model..
Thursday, April 23, 2020
Be Bold has been observing CanGoÃ¢â¬â¢s operations for a couple of months, and have developed the following preliminary SWOT Analysis from these observations: Strength * Purchase an automated storage and retrieval system (ASRS) to help improve the warehouse. An automated storage and retrieval system (ASRS) is a great solution for CanGoÃ¢â¬â¢s inventory handling. * CanGo has experienced exponential growth in their first two years of operation. CanGo has been recognized as one of the fastest growing small business in the Hudson Valley. Constant interest in research and improving company. As we can see that CanGo is always looking for something new, they are always trying to beat their competitors, they are constantly trying to improve company, and find another way to be successful and gain profit. Weaknesses * CanGo, Inc. has no vision or mission statement. Growth opportunities are imminent and the possibility to go public requires a clear vision and mission statement in order to u nderstand their direction on the market * CanGo is lacking in management by objectives (MBO). We will write a custom essay sample on Swot Analysis of Cango or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The aim of MBO is to increase organizational performance by aligning goal and subordinate objectives throughout the organization. * CanGo is missing a strategic management plan. A strategic approach will help CanGo build teamwork by developing commitment and trust; will strengthen the leadership team by aligning their goals with those of the CEO; and will move the organization from the current status quo to an organized environment with clear goal setting for the short and long term. to develop and maintain a viable fit between their objectives, resources, and opportunities * Need for systems analysis and programmer. The marketing department must focus and apply their expertise and support in the areas of market intelligence and strategic business planning. Opportunities * Developing an in-house database that is incorporates into an automated storage and retrieval system ASRS. An automated storage and retrieval system (ASRS) is a great resolution for CanGoÃ¢â¬â¢s inventory usage. * Opportunities also exist in the Asia Pacific region for online sales. Company has to keep an eye on the future opportunities and possible consumers. The region could be their next step ahead to become a continental corporation. Updating the website to incorporate some of the marketing ideas found to be relevant in the recent research analysis project. Threats * CanGo needs to expand its operating capacity to continue itsÃ¢â¬â¢ growth. If they stay the same there wonÃ¢â¬â¢t be growth, so in order to become more profitable, beneficial, and successful company they need to increase their productivity. * Management mu st develop a strategic management plan. The purpose of the strategic marketing plan is to fit between the organizationÃ¢â¬â¢s objectives and resources and its changing market opportunities so it is beneficial for the company. CanGo could potentially have employee retention problems. It is the responsibility of the CEO to ensure equal opportunity for all employees, adequate compensation packages, fair performance evaluation processes and career development programs for employees. * Lack of capital for necessary growth needs. Lack of money and cost of ASRS system. Company needs to have funds to change or improve warehouse. When expanding into a new market CanGo needs to understand and take into account trends that are in the industry and account for them when doing any sort of planning.
Tuesday, March 17, 2020
How To Write A Pitch Email That Will Get Your Guest Post Accepted Content marketers know guest blogging is important. It helps us build topical authority, reach new audiences, and increase brand exposure. However, even expert writers sometimes struggle to write strong outreach emails. This results inÃ guest post pitches getting rejected. Even worse, writers sometimesÃ fail to recognize their own missteps. This leads to frustration for over-pitched editorsÃ and prospective writersÃ alike. Pitching guest posts doesnÃ¢â¬â¢t have to be a painful experience. It just takes practice and patience to get it right. Once you know how to pitch effectively, you can dramatically increase your success rates. The key is to take the time and care to do things right.Ã In this post, weÃ¢â¬â¢ll help you do just that while covering the following points: GeneratingÃ strong guest post ideas blog editors will want to publish. Understanding howÃ toÃ properly write and format pitch emails. Knowing which steps to takeÃ once your pitch is accepted. By the time youve finished reading, youll know how to write a pitch email an editor will actually want to read. Download Your Guest Blogger EmailÃ Pitching Kit WeÃ¢â¬â¢ve put together three free downloadable resources to make writing successful pitches easier. This kit includes: An Email Pitch Template to ensure every email you send is properly structured. A Guest Blogging Target Spreadsheet to track your pitches and store blog contact information. A Guest Blogging Checklist to ensure you donÃ¢â¬â¢t miss a step when pitching posts to editors. Each of these pieces will help you apply the tips in this post. Pretty sweet, right? These three free resources will help you find greater guest blogging success:Start By Selecting Prospective OutletsÃ For Your Guest Posts Determining where you'd like to be published is theÃ first step. Figure this out before you do anythingÃ else. Five Ways To Find Relevant Guest Blogging Outlets There are probably some big-name blogs youÃ¢â¬â¢d like to see your name on. However, if youÃ¢â¬â¢re not already a big-name brand, it may be tough to get their attention. This is where you need to get strategic. 1. Start with industry-leading blogs you already know.Ã ItÃ¢â¬â¢s likely youÃ¢â¬â¢re already reading these blogs and interacting with their writers on social media. It might take time to get the attention of these outlets. However, it's good to keep them in mind, setting your long-term goals high. 2. Search Google and social media.Ã UseÃ industry-related keywords for Google and social media searches (start with Facebook and Twitter). This may help surface more blogs you can target. 3. Consider using BuzzSumo to research other blogs.Ã BuzzSumo is a helpful tool for finding top-performing content. Try a few searches for topics youÃ¢â¬â¢d like to write about. Then, see which outlets appear to get shared the most. These may be good targets to pitch. Use @BuzzSumo to research your guest blogging targets:4. Think about your partners and the products you use for professional purposes.Ã Are there any companies you work with? Do you (or your company) use any products or services to do your job? If so, check to see if those brands have active blogs. This can be a great way to leverage existing relationships to find guest blogging outlets. 5. Find overlap between your expertise and publications outside your industry.Ã Spend a little bit of time thinking of blogs and publications outside your niche that might be interested in what you write about. For example, general business publications can be a great fit for nearly any company (if youÃ¢â¬â¢re interested in sharing business tips). Recommended Reading:Ã 25 Lessons From Guest Blogging For The Top Blogs In The World Next, Create A Guest Blogging Target Spreadsheet YouÃ¢â¬â¢ll need a way to store editorial contact information and URLs for each prospective guest blogging target. ThatÃ¢â¬â¢s why weÃ¢â¬â¢ve included a Guest Blogging Target Template in this post. It includes the following fields: Blog / Publication Title Name Of Editor Contact Email Address / Contact Page URL Link To Editorial Guidelines Page (if available) Date Contacted Pitch Accepted / Declined Notes Here's what it looks like (it isn't fancy, but it works): Research Each Prospective Outlet Now itÃ¢â¬â¢s time to research each prospective target youÃ¢â¬â¢d like to pitch. The goal is to understand the following points: What does this blog cover? What types of content do they publish (informative, how-to, feature articles, etc.) How frequently do they publish new blog posts? How does their writing voice sound? Are they serious and professional? Fun and lighthearted? Something else completely? How longÃ are their posts, typically? Pro Tip: Many blogs have editorial guidelines they expect guest posts to follow. If they provide this information, it should help answer the above questions. These are often found in footer links or "Write For Us" sections. Prioritize Guest Blog Targets Based On Authority Now you have a long list of guest blog post targets. How do you prioritize which ones to target first? This can be challenging, especially if you havenÃ¢â¬â¢t had any guest posts previously published. One way to start is by looking at each blogÃ¢â¬â¢s Domain Authority. This is a metric generated by Moz (a popular SEO software platform). It measures the authority of blogs and websites based on how many backlinks they have (along with other considerations). This video from Barry Feldman helps explain why this is important: Install the Moz toolbar for Chrome. Here's what it looks like: Next, look for this DA score (the blue bar labelled DA). It measures a site's authoritativenessÃ on a 100-point scale. You can also use this tool to gauge your own Domain Authority. If youÃ¢â¬â¢ve never published a guest post, it may be best to start with blogs near or below your own level. Keep in mind that blogs with low DA scores may still be good guest blogging targets.Ã They may have low scores simply because theyÃ¢â¬â¢re new (DA tends to build over time). Take a look at their site, and if they appear legitimate, give them fair consideration. If a blog or site looks like junk, however, donÃ¢â¬â¢t hesitate to cross them off your list. Next, list your targets in the order youÃ¢â¬â¢ll pitch to them. Start with blogs that offer the best mix of the following factors: Realistic Domain Authority score. This means blogs with a score comparable to your own. Strong topical alignment with what youÃ¢â¬â¢d like to write about. Once you have a few posts under your belt, you can start pitching more high authority outlets. Sometimes, slow and steady wins the race. How to Generate Strong Post Ideas WeÃ¢â¬â¢ve done a lot of work, and we havenÃ¢â¬â¢t even started coming up with ideas. ThereÃ¢â¬â¢s a reason for that. You need to know your targets and understand their needs before you can start aligning ideas with their interests. Our 30-minute blog brainstorming processÃ is a great way to get lots of ideas fast (itÃ¢â¬â¢s technically not our own original concept, but one weÃ¢â¬â¢ve put our own spin on). Read this if you haven't yet. However, when it comes to pitching guest post ideas, there are some additional points to consider: Make sure your guest pitch addresses the interests of your target publication. Self-serving ideas getÃ trashed. Choose topics you can write about like a true authority. ItÃ¢â¬â¢s okay if theyÃ¢â¬â¢ll require some research on your part. Most blog posts shouldÃ require research anyway, even if you're an expert on your topic. Check to see if your targeted publication has already covered your topic. If they have, try to think of a unique angle. Approaching theÃ topic from a different perspective may still help add value. How To Develop An Interesting Angle Once you have an idea, youÃ¢â¬â¢ll need an angle. This means finding a specific, unique perspective onÃ your chosen topic. LetÃ¢â¬â¢s say youÃ¢â¬â¢re pitching a blog post about dog training techniques. This is a topic that has been covered countless times. Another run-of-the-mill post isn't going to cut it. In order to get your pitch accepted, you determine youÃ¢â¬â¢ll need an angle to make this topic feel fresh. Here are three simple techniques for refining your angle. 1. Find an aspect of your topic no one has covered yet. Do some research. Read as many existing articles on your topic you can find. Try to find a gap or perspective that hasnÃ¢â¬â¢t been covered yet. 2. Connect your topic to something that (at first) seems unrelated. This works best if you draw a connection between two topics that share similar audiences. For example, someone interested in dog training may also be interested in cleaning products (to sweep up dog hair and other messes). In this case, something like 8 Cleaning Products That Make Dog Training Easier may be something to consider. This is an unpolished hypothetical example, of course. However, you get the idea. 3. Tackle something timely. Identify trending topics. Then, find a perspective thatÃ¢â¬â¢s missing. If every other post is talking about a given topic the same way, then differentiate your pitch. Pitches that are timely, relevant, and uniqueÃ are likely to appeal to an editor. Not sure if a topic is timely? Try entering related keywords into Google Trends. ThisÃ shows how popular your topic is based on actual data from Google. Are your guest post pitches getting rejected? You might just need a better angle: Recommended Reading: 150+ Blog Ideas That Will Absolutely Kill Writer's Block How to Construct a Pitch Email This is the moment weÃ¢â¬â¢ve been waiting for. WeÃ¢â¬â¢re now ready to write a pitch email. Get ready to craft your masterpiece. A strong pitch email should include each of these items: Catchy subject line Unique angle Introductory hook High-level body summary Your proposed format (List, Feature, etc.) References to research In addition, your pitch email should clearly convey why your post will be interesting to readers. It should include, in detailed terms, exactly what value an editorÃ¢â¬â¢s audience will get from your piece. Are you formatting your guest blogging outreach emailsÃ correctly? Find out here:Step 1: Write A Strong Subject Line Editors are busy. Give them a reason to read your email. Start with a good subject line. DonÃ¢â¬â¢t just write Ã¢â¬Å"PitchÃ¢â¬ or Ã¢â¬Å"Guest Blog SubmissionÃ¢â¬ in the subject line field without context. Include a hypothetical headline or something to hook an editorÃ¢â¬â¢s interest. Strong Example: Pitch: 8 Ways To Train A New Puppy Weak Example: Guest Post For Your Consideration Step 2: Include An Introductory Hook Your opening paragraph should hook anÃ editor's interest right away. Here are a few different ways to do this: Establish a problem your post will solve. Pose a question your post will answer. Describe a scenario your post will discuss. Here are some theoretical examples: Example 1: Establish A Problem Puppies are lots of fun. However, training one can be a challenge. From wetting the floor to tearing up furniture, your new furry friend may leave you tearing your hair out. Example 2: Pose A Question Rawhide bones are a popular dog treat. However, how were they first invented? The history of rawhide dog bones is one filled with mystery and intrigue. Example 3: Describe A Scenario YouÃ¢â¬â¢ve just gotten home from work. When you walk in the kitchen, you discover your new puppy has knocked over your garbage can. This is just one of many common complaints amongst new pup parents. These are just a few ideas to get you thinking. How do you get a blog editor to read your pitch? Start with a strong intro hook:Step 3: Incorporate At Least One Detailed Body Paragraph This is where you dig into the meat of your post. Include key details and references to outside research (if applicable). However, keep it clear and simple. DonÃ¢â¬â¢t make an editor struggle to understand what your pitch is about. Here is an example (incorporating one of the intro examples above): Puppies are lots of fun. However, training one can be a challenge. From wetting the floor to tearing up furniture, your new furry friend may leave you tearing your hair out. Fortunately, even the worst puppies can be perfect angels with the right training. In fact, top animal trainers at the University of Dog Studies suggest following these five stepsÃ (note: underline intended to indicate link to outside research): Positive reinforcement Crate training Loose-leash walking Proper socialization Plenty of nap time This post will explain how to apply each of these tips. This will help exasperated readers train their dogs better and faster with less stress. YouÃ¢â¬â¢ll notice this paragraph accomplishes a few key goals: It tells the editor specifically what this post will be about. It clearly conveys benefits to the reader. It supports its claims by referencing external research. Step 4: Tie It Together With A Short Conclusion The conclusion offers one more opportunity to reiterate the value of your pitch. Keep it short and sweet. Example: Please let me know if your readers would be interested in learning about these scientifically-proven puppy training tips. ThatÃ¢â¬â¢s all it takes. Step 5: Include An Appropriate Salutation And Email Signature This is simple enough. Typically, "Best Regards" (or its shorter cousin, "Best"), is appropriate. Be sure to include each of the following too: Name Job title Organization Phone number (optional) Portfolio or blog author page link (optional) Social media links (optional) Step 6: Ensure Your Email Is Properly Formatted There is nothing worse than embarrassing yourself with simple formatting mistakes. Follow these tips to make a good impression: Use a single font all the way through your email. Clearly break out paragraphs. DonÃ¢â¬â¢t send an editor a wall of text. Use short, clear paragraphs to make your point. Include a personalized greeting. A simple Dear Mr./Mrs./Ms. [INSERT EDITORÃ¢â¬â¢S LAST NAME] works. Make sure your email signature is clearly formatted. Here's what your final pitch might look like: How To DeliverÃ Your Outreach Email YouÃ¢â¬â¢re now ready to send your pitch. Sending an email mayÃ seem simple enough. However, there areÃ some best practices to follow to increase your odds for success. Find The Right Contact Information For The Right Editor Browse your target blog's Contact Us page. This will help ensure you have the right email address for your pitch. Some blogs may also have a form to complete. Make sure you figure out which is the case. In some situations, a blog may have multiple editors. Each editor might have their own focus area. Do some research to see which editor covers topics most closely related to your pitch. Some blogs may even have a catch-all submission form. In this case, simply copy and paste your message where appropriate. Know When To Send Your Pitch Email The best time to send a pitch email is typically on a weekday morning. This shows youÃ¢â¬â¢re up and working hard early in the morning. ItÃ¢â¬â¢s also the time editors are most likely checking their email. Avoid pitching late at night or on weekends. This is likely to annoy an editor. Don'tÃ send an email late at night, thinking theyÃ¢â¬â¢ll see it first thing in the morning. Nobody wants their phone to buzz because of a new email when they're trying to sleep. When Should You Follow Up After Pitching? If you donÃ¢â¬â¢t get a prompt response, wait at least a week to follow up. Editors get a lot of email, and it may take them time to see yours. One follow-up email is usually enough to get their attention in case they missed your first message. Anything more than that is annoying. TheyÃ¢â¬â¢re likely either too busy to accept your pitch, or theyÃ¢â¬â¢re simply not interested. Either way, youÃ¢â¬â¢re better off moving on (and maybe trying your pitch somewhere else). How to Write Your Post To Match An EditorÃ¢â¬â¢s Style Standards Once an editor accepts your pitch, itÃ¢â¬â¢s time to write your post. Different blogs have different style standards and expectations. Failing to meet an editorÃ¢â¬â¢s expectations can result in posts being rejected or requiring heavy editing. Get it right the first time. Follow these tips: Tip 1: Ask The Editor For Their Style Guide They will probably provide this to you before you need to ask. However, if they donÃ¢â¬â¢t, then do ask. Be sure to check their website for contributor guidelines. Tip 2: Remember, YouÃ¢â¬â¢re Writing For Someone Else WhatÃ¢â¬â¢s acceptable on your blog mightÃ not beÃ on another. If in doubt, ask. Tip 3: Avoid Excessively Linking Back To Yourself Most blogs frown on this. ItÃ¢â¬â¢s self-serving and may even have negative SEO implications. Instead, find other relevant blog posts to link to on your hostÃ¢â¬â¢s blog. The editor and their readers will appreciate it. Follow these best practices before pitching your next guest blog post:What To Do After Your Post Publishes Your work isn't done once yourÃ blog post is published. Go the extra mile with these simple steps: Post-Publish Step 1: Promote The Post On Your Own Social Channels Your host blog will likely promote your post on social media. DonÃ¢â¬â¢t make them do all the work though. Share it through your own channels too. Consider including it in your email newsletter as well. Post-Publish Step 2: Respond To Comments On The Host Blog Engage with readers. Respond to every comment you receive. This is a best practice for blogging in general. ItÃ¢â¬â¢s also a good way to show appreciation for the opportunity to write on someone elseÃ¢â¬â¢s blog. Post-Publish Step 3: Thank Your Editor A shortÃ "thank you" email can go a long way. A short email or social media message will do. Recommended Reading: This Is The Ultimate Blog Writing Process To Create Killer Posts What To Do If Your Email Pitch Gets Rejected Rejection is part of pitching to editors. Not every guest post you pitch will be accepted (unless youÃ¢â¬â¢re superhuman). Use rejections as a learning experience so you can do better next time. Tip 1: Accept Constructive Feedback If an editor offers feedback, take it to heart. Listen to what they didnÃ¢â¬â¢t like about your pitch, and remember it for next time. It doesnÃ¢â¬â¢t necessarily mean your idea sucks. It just means it wasnÃ¢â¬â¢t the right fit for that particular blog. Tip 2: Ask Yourself What You Could Have Done Better Take a step back and honestly analyze your pitching process. Was your pitch missing key details? Was your topic misaligned with your prospective audience? Did you just straight up get the editorÃ¢â¬â¢s name wrong? There are an endless number of things that can go wrong when pitching. Make note of your mistakes so you wonÃ¢â¬â¢t make them again. Tip 3: Keep Pitching Guest Posts Pitching guest posts is an art form. It takes practice to get it right. Don't letÃ failure today stop you from succeeding tomorrow. Don't let failure today stop you from succeeding tomorrow. Now WriteÃ Better Guest Blog Post Pitch Emails Pitching successful guest posts isnÃ¢â¬â¢t easy. However, you now have the knowledge and tools to succeed. Best of luck!
Sunday, March 1, 2020
Proper Use of The Colon Proper Use of The Colon Proper Use of The Colon By Mark Nichol The colon is a versatile punctuation mark. Here are its three primary functions, followed by a few other uses: Definition or Expansion Ã¢â¬Å"But hereÃ¢â¬â¢s the interesting thing: He hadnÃ¢â¬â¢t ever been there before.Ã¢â¬ Note the capitalization of the first word after the colon. All usage guides agree that in a sentence like Ã¢â¬Å"I want you to tell me one thing: the truth,Ã¢â¬ the first word should be lowercase because it begins a phrase, not a complete sentence. But handbooks are divided over whether to capitalize complete sentences. The Chicago Manual of Style advises doing so only when the defining or expanding passage following the colon consists of two or more sentences. Others disagree, and though I usually follow Chicago, I concur with them: It can be difficult in a passage to know when the definition or expansion ends, and the distinction between a single sentence and two or more seems trivial and inconsistent. Setting up a Quotation He makes this moral argument: Ã¢â¬Å"Taking whatever we need from the world to support our comfortable lives is not worthy of us as moral beings.Ã¢â¬ Note that the colon concludes an independent clause that introduces a statement; it brings the reader to a temporary halt. Writers, ignoring the grammatical distinction between this construction and a simple attribution, widely but incorrectly use colons in place of commas, as in this erroneous usage: Ã¢â¬Å"He voted against it, declaring: Ã¢â¬ËThe only thing this bill will stimulate is the national debt.Ã¢â¬â¢Ã¢â¬ In this case, or after Ã¢â¬Å"He saidÃ¢â¬ or Ã¢â¬Å"She askedÃ¢â¬ or a similar term, a simple comma suffices. Introducing a List When a phrase that introduces a numbered, unnumbered, or bullet list, or a run-in list, syntactically comes to a stop, use the colon as the bumper: Ã¢â¬Å"The two central questions in ethical theories are as follows: 1. What is the good for which we strive or should strive, and what is the evil that we would like to or must avoid? 2. What is the proper or desired course of action, and what is the inappropriate or forbidden course of action?Ã¢â¬ But when each item in the list is an incomplete sentence that continues an introductory phrase, omit it: Ã¢â¬Å"For this experiment, you will need electrical wire (at least 3 feet), a pair of wire cutters, a battery, a flashlight bulb, and electrical tape.Ã¢â¬ When, in the latter example, the list is formatted with the introductory phrase and each item on its own line, Ã¢â¬Å"For this experiment, you will needÃ¢â¬ remains bereft of a colon, and each item ends with a period. (Notice that my explanatory introduction to each list type above is closed, with a colon.) Colons are used in several other ways to clarify relationships between words and numbers: They set off a characterÃ¢â¬â¢s name from a line of dialogue in a script; separate titles and subtitles of books, films, and other works; distinguish between chapter and verse in reference to books of the Bible and in similar usages; and separate numerals denoting hours, minutes, and other units of time. In addition, they have specific functions in mathematics, logic, and computer programming, as well as informal roles in setting actions or sounds apart from words in email and online chats (much as parentheses are used in quotations and dialogue) and as a basic character in emoticons (arrangements of punctuation marks and other symbols to simulate a facial expression). But it is when the colon is employed in one of the three primary purposes that errors are most likely to appear and communication is most likely to be compromised. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Homograph ExamplesThe Many Forms of the Verb TO BECharles's Pen and Jesus' Name
Thursday, February 13, 2020
American Environment History - Essay Example tury and even felt to date whereby some especially the preservationists led by Muir termed those supported Ã¢â¬Å"wise useÃ¢â¬ of natural resources for humanityÃ¢â¬â¢s benefits as Ã¢â¬Å"temple destroyersÃ¢â¬ (Fitzsimmons 13). This is evident specifically when the two sides disagreed on damming Tuolumne River in Yosemite National Park to act as a reservoir with the intention of availing water supply to San Francisco city (Fitzsimmons 13). PinchotÃ¢â¬â¢s idea encompassed the then dam that was basis of argument after completion and effective management to flood Hetch Hetchy Valley and in turn avail necessary water to the city dwellers (Chapman). Hence, aligning with what he cited as Ã¢â¬Å"wise useÃ¢â¬ of resources not only during then but also in future whereby currently San Francisco continues to depend on this water supply. This was after PinchotÃ¢â¬â¢s idea received massive congressional approval for complete construction in 1913 (Fitzsimmons 13). Consequently, this brought about Western Civilization ideals of utilizing natural resources with the intention of benefiting from them though with consideration of their sustenance despite being anti MuirÃ¢â¬â¢s argument. This is because Muir on his part termed natural resources as sacred thus referring Hetch Hetchy Valley as Ã¢â¬Å"shrineÃ¢â¬ and those of contrary opinion were holding perfect contempt against nature (Fitzsimmons 13). Chapman, Ann, E. American Conservation in the Twentieth Century. National Park Service. n.d. Web. 27Th October 2013.